Have you been wondering, over the last few weeks, how the Nazi fake news web site Breitbart managed to become so powerful as to control the outcome of the American presidential election?
In order to understand how Breitbart became so influential, it’s necessary to consider how Breitbart makes its money. Without financial income, Breitbart would be nothing more than just another white supremacist web site put together by an angry skinhead living in his mother’s garage.
Breitbart makes its money by showing advertisements next to its racist, sexist, homophobic articles of hate. Companies sign up to place advertisements all over the web using sites like Google AdWords, and then Google pays Breitbart money every time that American racists go online to read the latest Nazi propaganda put forward by Steve Bannon and his Trumpist minions. In addition to the money from these advertisements, Breitbart gets the prestige of association with well-known brands.
If you want to stop the Nazi ideology that Breitbart spreads, you need to stop the flow of advertising money that keeps Breitbart’s bank accounts full.
The thing is, companies don’t have to allow their advertisements to appear on the Breitbart web site. As Sleeping Giants explains, companies can block offensive web sites like Breitbart from displaying their advertisements by using their advertising service’s settings.
That brings us to AT&T. AT&T is a giant corporation with oodles of people working in public relations and marketing. It could easily choose to withdraw its advertisements from Breitbart. Breitbart is well known to promote Nazi ideology through massive misinformation campaigns.
Yet, as the above image shows, the people at AT&T have so far chosen to keep advertising with Breitbart. That’s frightening.
Fortunately, you have the power to do something about it. Take the graphic you see at the bottom of this article, and post it on Twitter in protest of AT&T’s support of Breitbart. Include the @ATT Twitter handle in your tweet so that AT&T knows that you’re paying attention.
In order to avoid conflicts of interest, the UnTrumped does not accept any advertising, and never will.